{"id":13077,"date":"2017-08-03T07:53:13","date_gmt":"2017-08-03T10:53:13","guid":{"rendered":"http:\/\/www.noticiasradioreflejos.com.ar\/noticias\/?p=13077"},"modified":"2017-08-03T07:53:13","modified_gmt":"2017-08-03T10:53:13","slug":"capacitacion-marketing-de-servicios-en-villa-ventana","status":"publish","type":"post","link":"https:\/\/www.noticiasradioreflejos.com.ar\/2021\/capacitacion-marketing-de-servicios-en-villa-ventana\/","title":{"rendered":"Capacitaci\u00f3n Marketing de Servicios en Villa Ventana"},"content":{"rendered":"<p><a title=\"unnamed\" href=\"http:\/\/farm5.staticflickr.com\/4312\/36348565325_0cbbebd3fe.jpg\" rel=\"\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft\" style=\"float: left;\" title=\"unnamed\" src=\"http:\/\/farm5.staticflickr.com\/4312\/36348565325_0cbbebd3fe.jpg\" alt=\"unnamed\" width=\"353\" height=\"500\" \/><\/a>La C\u00e1mara de Comercio y Turismo de Villa Ventana invita a participar de una nueva capacitaci\u00f3n que dictar\u00e1 Fernando Daniel Roberto de la C\u00e1mara Argentina de Comercio y Servicios.<br \/>\nSe llevara a cabo en las instalaciones de La Gran Caba\u00f1a el d\u00eda 23 de agosto de 19 a 22 hs.<br \/>\nAbierta la inscripci\u00f3n a <a href=\"mailto:camaradecomercioyturismovilla@yahoo.com.ar\">camaradecomercioyturismovilla@yahoo.com.ar<\/a> :<!--more--><br \/>\nMarketing de Servicios<br \/>\nObjetivos<br \/>\n\u2022 Reconocer las diferencias entre la comercializaci\u00f3n de productos tangibles y la de servicios.<br \/>\n\u2022 Adaptar las ofertas a las demandas de los mercados con la inclusi\u00f3n de los servicios.<br \/>\n\u2022 A partir de las caracter\u00edsticas de los servicios, particularmente la intangibilidad, poder estructurar los procesos de venta.<br \/>\n\u2022 Incorporar las acciones particulares del marketing t\u00e1ctico operativo de los servicios.<br \/>\nDestinatarios: Abierto a toda la Comarca, dirigido a personas que se desempe\u00f1en en \u00e1reas de servicios o bien crean conveniente o necesario desarrollar capacidades de comercializaci\u00f3n de servicios.<br \/>\nPrograma:<br \/>\n\u2022El servicio y los mercados, caracter\u00edstica de la evoluci\u00f3n de los mercados y el servicio como forma de diferenciaci\u00f3n. Producto puro, producto \u2013 servicio, servicio puro.<br \/>\n\u2022Problemas en la percepci\u00f3n de los servicios. Particularidades en los procesos de segmentaci\u00f3n en los servicios.<br \/>\n\u2022La intangibilidad y sus consecuencias en el posicionamiento.<br \/>\n\u2022El servicio y el marketing t\u00e1ctico &#8211; operativo.<br \/>\n\u2022El servicio y la heterogeneidad, imposibilidad de clonaci\u00f3n.<br \/>\n\u2022La adecuaci\u00f3n de la log\u00edstica en los servicios.<br \/>\n\u2022Los servicios y la inseparabilidad.<br \/>\n\u2022Las comunicaciones integradas de marketing y la importancia de la demanda simb\u00f3lica en los servicios.<br \/>\n\u2022Pol\u00edtica de precio en los servicios.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La C\u00e1mara de Comercio y Turismo de Villa Ventana invita a participar de una nueva capacitaci\u00f3n que dictar\u00e1 Fernando Daniel Roberto de la C\u00e1mara Argentina de Comercio y Servicios. Se llevara a cabo en las instalaciones de La Gran Caba\u00f1a el d\u00eda 23 de agosto de 19 a 22 hs. Abierta la inscripci\u00f3n a camaradecomercioyturismovilla@yahoo.com.ar [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":2015,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[26],"tags":[],"class_list":["post-13077","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sociedad"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Capacitaci\u00f3n Marketing de Servicios en Villa Ventana - Noticias Radio Reflejos<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.noticiasradioreflejos.com.ar\/2021\/capacitacion-marketing-de-servicios-en-villa-ventana\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Capacitaci\u00f3n Marketing de Servicios en Villa Ventana - Noticias Radio Reflejos\" \/>\n<meta property=\"og:description\" content=\"La C\u00e1mara de Comercio y Turismo de Villa Ventana invita a participar de una nueva capacitaci\u00f3n que dictar\u00e1 Fernando Daniel Roberto de la C\u00e1mara Argentina de Comercio y Servicios. Se llevara a cabo en las instalaciones de La Gran Caba\u00f1a el d\u00eda 23 de agosto de 19 a 22 hs. 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